Computational Advertising Infrastructure, (CS 469)
This class will provide students with a thorough understanding of the technologies including web-search, auctions, behavioral targeting, mechanisms for viral marketing, that underpin the display of advertisements on a variety of locations (e.g., ads on search engines; display ads). The students shall also learn about emerging areas in computational advertising including location-based adverting and algorithmic synthesis of personalized advertisements. Discussion around privacy will be a significant focus of the class.